Search Engine Optimization
Bring more money in with your local area business by converting more customers in your local New Hampshire business
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NH SEO Marketing | Strategic Marketing Services
What’s Needed for Organic Search Engine Optimization
You need informative content on your local business website that compells your reader to take whatever action you desire. You need them to find your local business via the Search Engine in the first place or you will not get the calls, leads, or subscriptions that pay you…
Search Engine Optimization is more than just pecking away at the keyboard plugging in keywords and popular search phrases all over your website. The internet is a professional advertisers world… Small and Medium sized busi the good news is you can be setup for success in under a week. In just a few short months Search Engines and keep your high page rank longer than any Adwords campaign.
Organic Search Engine Optimization utilizes keywords and content already on your NH business page. Combine that with off page website marketing to drive the audience to your site with SEO and NO 3rd party advertising costs. Benefits of internet marketing with organic search optimization methods will be long lasting compared to paid search listings.
Want to get started on your website SEO?
Call to find out how to get started with SEO today with one of our basic listing packages starting at $149 If you need a entire Website redesign we can help New Hampshire and Maine customers.
Organic Search Optimization takes more time to show results, but the effects are long lasting. The more relevant content you add to your website the better your search engine rankings can be.
What is it that our organic search engine optimization service offers?
to help you stand out and brand your business, gain contacts, and ultimately dominate in your business category.What’s your specialty or what makes your business stand out?
You could have better service, more knowledgeable staff, or better prices but until you tell people they won’t know why they should choose you. In the internet marketing world this is known as your unique selling perspective (USP). It is the chance to talk about how great your product or service is and convince them they shouldnt go anywhere else before contacting you. That’s exactly what your SEO copy needs to convey to the reader for best results.
Why do business online?
People look for local businesses and services online more now than ever before. In New Hampshire we have a staggering 1.2 million Internet users out of a total population of 1.3 million.
Yes that’s 90.1% of the population on the internet. You can’t say that for the phone book anymore, or the newspaper. You want your business to be on the minds of people even before they need your product or service.
Of those 1.3 million people 97% of them say they have shopped or looked online for products and services they are looking to buy right now. So now is your chance to get ahead of your competition and grow your website’s presence with the search engine. learn more…
Turning page views into customers with Organic Search Engine Optimization.
Whether you are selling products or services you want to implement strategies to coerce your viewers to become excited and action orientated about your product or service. Your strategic goal should be turning page views into customers or subscribers depending in your business model.
Your goal for your local business website is to keep viewer’s on your website for a longer period of time to give yourself a chance to make a good impression with your potential customers and with the Search Engine. We’ll focus on promoting your product or service through SEO, social media, business listings, and web content on and off your page.
Research Keywords Carefully
Your keywords are the particular search words or phrases that your business webpage should show for on search engine results pages. Knowing what your keywords are or should be for your type of product or service is a big step to beginning the research portion of your local business website campaign. Since your keywords dictate what content you should include on your companies site this is a vitally important step to research the most popular search phrases used by people looking for your particular type of product or service before proceeding further.
Content is King
In fact we believe that on page SEO is all about web content. The expression in the SEO industry is “content is king”. This continues to ring true today.
The content of your local business website and the layout of the content is crucial to keep customers engaged and you want to make navigating the website a pleasure. Relevent Content, Layout, and Navigation affects the success of your website crucially. It can be the difference that makes your local business a success. The more relevant content that you can create and the more problems you can solve online for consumers the better the experience for them. This also gets duly noted by search engines and they place you higher on the results pages to show their gratitude.
We’ve developed a comprehensive marketing program to suit your needs and budget.
Here’s what we can do to help you in marketing your small business website.
- your Local Business blog- Blogging is a great way to tell customers about special offers, coupons, annual events, if done properly can complement a website tremendously in both reader engagement and search engine placement. Fowler Computer can find you a domain name, register it for you, and setup a basic website.
- your multimedia presentations
- add new life to a local business website. A flashy introduction informative video, demonstration can be the difference between you making a dazzling impression.
- your social media marketing plan is a great way to get people talking about your product or services.
- links to your website on related pages
- when you have great content on your local business website others may share your page with their friends. Social media plugins also exist which allow you to integrate social media platforms like Facebook, Twitter, and Instagram
- your articles and press releases
- Articles and press releases are a great way to brand your local business and position yourself as the obvious expert in your field. The more high page rank expert sources that link to you the better your search rankings will be.
- your email marketing, and direct mail marketing campaigns
Site Analysis and Strategy
If your website isn’t doing its job, we can tell you why.
You work hard to get your website visible to a search engine and we will keep it there with our proprietary Green Hat SEO Tactics. These proven marketing strategies have helped thousands of businesses position themselves as reputable online businesses that accel in their markets.
excellent results with the google ranking algorithm.
and then voila in just weeks it dissapears altogether from the search engines and your competition is , and then the results are disappointing. At this point, many business owners don’t know what to do. Online marketing seems like a gamble.
Actually, one of the great advantages of online marketing is that it is extremely easy to track and measure — when you know how. Not only do we have training in data analysis and management, but we also have years of experience with websites and web analytics. We can look under the hood at your website, analyze the content, and thoroughly understand the stats you gather. If you don’t gather them, we can help you install analytics, and we can identify the information that’s important for your particular business, rather than just sending you a mass-produced report to file unread.
Here’s what we offer you:
- Special tools: It isn’t cost-effective for you to buy specialized software or to search out the best tools to analyze your website. It’s more economical to take advantage of the specialized tools we already have.
- Special knowledge: Our background, experience, and technical training allow us to analyze the language and structure of your website in a systematic way. You can spend hours poring over your website without seeing what we see.
- Special treatment: There is no single one-size-fits-all solution for making your website successful. The best strategy depends on your goals, your target market, and your budget. Our goal is supporting you in reaching your goals. Our recommendations for you will be developed just for you and your needs.
We can prepare a custom White Hat SEO strategy for you, and either implement it for you or provide the documents and training you need to implement the plan yourself.
Enjoy our website. Then contact us to make the most of your organization’s website today!
My name is Shane Fowler of Fowler ComputerRepair located in Rochester N.H. We are moving to East Rochester N.H. at the end of September. We will still service our computer repair clients in Dover NH, Somersworth NH and Rochester, but will now offer an even greater coverage into Maine. Please call if outside 30 miles of Rochester N.H.for mileage rates.
Search engine optimization may sound mysterious, but it’s just good business practice. You can think of it as communicating with the search engines so they can find your website and offer it to the people who need your goods and services. We tailor an SEO strategy specifically for your local business and your goals.
We offer a range of SEO services in addition to content provision and social media:
- link management
- optimization of meta tags
- identification of website technical issues
Content is, of course, king. We can optimize and extend your online presence with compelling content to engage your readers on your site and off. However, search engines also count qualify links. Our linkbuilders identify high quality relevant linking that will enhance your search opportunities and never we never use automatic submissions, link farms, spamming, or swapping text in a business marketing campaign.
We’ve gotten clients their first link, and their two millionth link. We expect to see clients’ PageRank increase, and their search rankings rise. In partnership with you, we can help your website become an integral — and profitable — part of your overall marketing strategy.
SEO Experts, but without the services of you’re not going to be much better in the world of search than before your redesign. She literally knows the secrets of getting your site much higher placement in Google Yahoo and Bing Search Engines.”
Search Engine Glossary – Definitions & Explanations
The world of search engine optimization is jargon heavy, and we often have to take a step back when speaking with prospective customers because we are immersed in the “language” of SEO. The list below has some of the more common optimization terms used on a daily basis. Note that SEO terms often have a different definition than the same terms related to internet practices.
Age − First appearance of site in Archive.org, or first appearance in search engines. Not to be confused with domain age, which is the registration date of the domain name. Older sites have more credibility, but for SEO purposes the “age” clock starts when a site is cached by a search engine.
Algorithm − A very complex series of rules used by a search engine to determine rankings. The Google Algorithm uses up to 200 different factors to determine web rankings.
Anchor Text − Linked text on a web page. Example: This is anchor text. Anchor text is important because search engines use it to determine what the destination page is about. Therefore, anchor text must be topical and relevant.
Backlinks − The number of links from other websites to your website. Google Webmaster Tools will give you the most accurate picture of your own links, and a search in Yahoo under link:yourcompetitorsitehere.com will tell you how many links Yahoo is listing for that site.
Ban − A severe search engine penalty that takes you completely out of the index. Normally caused by using black hat techniques.
Black Hat − In reference to search engine optimization, a technique that is unethical in the eyes of a search engine, and can get you de-listed.
Bounce Rate − The number of people who come to a web page from another site (or search engine) and leave without visiting any other pages. A high bounce rate is believed to negatively affect search engine rankings over time. Most often measured using Google Analytics.
Cache − The search engine’s stored data about your site. This information can be weeks or months out of date, depending on your crawl rate. When you make SEO changes to your site, it won’t be applied until the site gets re-cached and re-indexed. To see your cache in Google, type in cache: followed by your website.
Content − All text on your website readable to the search engine. Usually this is in reference to the body text on your pages.
Conversion − A visit to your site that results in an action being completed by the user. This can be a form fill-out, purchase, or phone call.
Conversion Rate − SEO strategists optimize your website quite simply to convert page views to paying customers.
The number of conversions divided by the number of visitors determines your conversion ratio. Higher conversion rates are always a product of good content and great search optimization. In Google Analytics, this can be considered “Goal” conversion.
Crawl Rate (Frequency) − The interval between search engine robot visits to your site. Generally, sites with frequent changes and more interesting (to a robot) content get visited more often. Pages with higher PageRank also get visited more often.
Description − A metatag that allows for a brief description of the page’s content. SEO companies should tailor these descriptions to target the audience before they even click on your link in the search engine.
SEO description tags
All description tags on a site should be unique, and less than 256 characters to grab customers attention and get them choosing you every time.
Local Business Directory − A website that lists other websites in categories. SEO plans should include submission to local business directories.
Duplicate Content − Content that is substantially similar to content on other sites or on multiple pages of your own site. Non-original content is generally ignored by search engines, and referred to as a “duplicate content penalty” when it impacts your site. Duplicate content is often cached but not presented in normal search results.
External Link − A link to another site or online resource from your site.
Google Sitemap − An XML sitemap that lists pages on your website that you want Google to find. The same protocol is used by Yahoo and MSN. Several sources online will create a sitemap for you. Not to be confused with a sitemap that lists all the pages on your website.
Filter − A reduction in search engine ranking for a number of possible reasons. Filters are different than penalties, in that when the item tripping the “filter” is removed, then results should bounce back.
Indexing − When a search engine applies your site results and links to its current index. Web pages can be cached for some time before the cached results are applied to the index.
Internal Link − Links from pages on your site to other pages on your site. How pages link to each other is known as Navigation.
Keyword Blurring − Using the same keywords on multiple web pages. This keeps the search engine from picking a “best” page for the keyword, so multiple pages may have lower positions that a single page devoted to the topic.
Keyword Stuffing − Using multiple keyword repetition on a web page. Search engines prefer text and keyword use that is more readable and user-friendly.
Keyword Research − Strategic research into the demand for keywords relevant to a website’s topic. Good keyword research also uncovers synonyms and search terms that may improve site traffic.
Link Juice − A way of explaining the relative power of any link to another page on the same site or external web page, based on the power of the referring page and the number of other links on that page. For example, a powerful page with a single outbound link to your site would have more “link juice” than the same page a link to you among 49 other links. Link Juice Illustrated.
Links − In the world of SEO, “links” is most commonly a way of referring to inbound links to your website, given that Google bases a great deal of its rankings on other sites that link to yours. The value of links is highly variable, and links from sites trusted by search engines are more powerful than links from low quality sites.
Link Popularity − An overall measurement of a website or web page’s link value, as determined by links from outside sources and links form other pages, which may themselves be getting good inbound links.
Long Tail − A keyword that contains a long search phrase. Long tail keywords usually have a lower search volume but a higher conversion rate, because the people who type them in have a very specific idea about what they want.
Metatags − Page code not normally visible to a site visitor which describes the content of the page. The Meta Title, Keywords, and Description tags are the most common, but metatags can contain many different fields of data not important to search engines.
Navigation − The way links are configured on a website to allow people to get to other pages. Search engines like to follow navigation and use it to determine the relative importance of pages on a site.
PageRank − (1) a numerical representation applied by Google showing the link value of any given page. This is completely determined by links from other websites and internal links. It is not a representation of the relevance of the site. There is a logarithmic scale of 1 to ten for PageRank, and higher numbers may require millions of links. This can be found using the Google Toolbar. (2) The algorithm at Google, not completely known to the public, that determines part of how links impact rankings.
Pay-Per-Click (PPC) − Paid search engine advertisements that appear next to search results. PPC can be very expensive, but can be executed within hours, while SEO can take months.
Penalty − A change in search engine rankings caused by breaking one or more “rules” of search engine ethics. A search engine “filter” is a less strict penalty, but a “penalty” can be applied for a longer time period and is generally a sign that you are believed to be deliberately violating webmaster guidelines for search engines.
Ranking − A keyword position on a search engine, anywhere from #1 to somewhere in the billions. Usually you want your site to show on the first page for your keywords.
Ranking Report − A listing that shows positions on search engines (usually Google, MSN/Bing, and Yahoo) for a list of preferred keywords. Monthly ranking reports will show you your progress over time.
Reinclusion Request − A request to a search engine that a site be reexamined for inclusion back into listings. This is most commonly done when a site has been penalized or banned.
Relevance − The key to good SEO. More relevant sites are preferred by search engines because they confirm the search engine user’s trust in the ability of the engine to deliver results. SEO practices help format a site in such a way that the engine can understand its relevance.
Robot − An automated program that visits your website.
Robots.txt − A file on your website that can either allow robots or restrict them. Robots files can be useful when you want duplicate pages to be ignored, or search engines are crawling unnecessary pages.
Sandbox (AKA Sandbox Penalty or Google Sandbox) − An artificially low ranking due to having a new website. The existence of the sandbox penalty is debated, but generally a new site will get lower rankings. Search engines use this to prevent junk sites from getting rankings. There are ways to get out of the “sandbox” by being relevant, but customers with new sites are still advised that search engines may take some time to show good rankings.
Search Volume − How many times (usually per month) that a keyword search is made in a given search engine, or all engines. High search volume indicates a competitive keyword which may be more profitable.
Short Tail − A one or two word search term like “auto parts” that gets a high search volume, but is not very specific. A “long tail” version of the same term would be “used auto parts free shipping.”
Spider − Essentially a search engine robot that “crawls” your website for information.
SEM − Search Engine Marketing. This most often refers to Pay-Per-Click initiatives, but can also include SEO as part of an online marketing strategy.
SEO − Search Engine Optimization, or the practice of getting websites ranked on search engines through a variety of specialized methods.
SERP − Search Engine Results Page. The list of websites that you get when you make a search on a search engine.
Silo − A way of structuring categories on your website and individual web pages. Normally all the pages and navigation links in a silo are relevant to each other, and the “silo” structure helps improve rankings by structuring similar items into easily navigated categories. This benefits search engines and site users.
SPAM − In search engine parlance, Spam is not junk email but site content and linking practices that are keyword stuffed, automated, or created to get undeserved rankings for search terms.
Submission − The act of submitting a site to search engines or directories. For new sites, submission is still useful, but any site cached in a search engine would not need to be re-submitted.
Title − Also known as the meta title, the title of each web page appears at the top of the browser window. It tells search engines about the topic of each page. A well written title can have the fastest impact on search engine rankings if all other factors are good.
Webmaster Tools − Google Webmaster Tools is a free program that will help the average user understand how Google sees the website, if there are any problems, and if the site is penalized. Highly recommended to any webmaster.
White Hat − Search Engine Optimization techniques that are approved by search engines.
XML Sitemap − A “Google Sitemap” or a list of pages that you want search engines to find. This normally gets placed in your root directory in an XML format and named “sitemap.xml.” The sitemap contains information about pages, their relative priority, and how often they are updated.
It should be noted that this list is by no means complete, and different people in the SEO industry use different terminology. The purpose of this glossary is to make the language of optimization more transparent to the average user or potential search engine optimization customer, so terms may be added or edited later.
- I offer on site service which means you don’t have to worry about untangling that mess of wires behind the computer.
- I take the time to explain what went on with your computer before you brought it in, and what you can do to prevent it from happening again.
- I always take the time to educate my customers on how to do updating of their Operating System, Anti-Virus, and Anti Malware software.
List of Services
Remove Spyware, Malware, Adware & Viruses
Computer Hardware Repair
Computer Software Repair
Install New Desktop or Laptop Computer
Install Wireless Router
Install Wireless Printer
Computer Repair Dover NH, Rochester NH.